Tag: Marketing

Toyota’s Akio Toyoda Chosen 2021 World Car Person of the Year

Toyoda

Selected 2021 World Car Awards Person of the Year was Akio Toyoda, Toyota Motor Corporation (TMC) president and CEO.

Toyoda

“Akio Toyoda is the charismatic President and CEO of Toyota Motor Corporation. He has spent years successfully remaking his company. In 2020 despite COVID-19, under his leadership Toyota remained profitable, protecting jobs worldwide. He has maintained Toyota’s steady pace of development in the connected, autonomous, shared and electric (CASE) era. He has also initiated construction of the Woven City, an exciting, real-life prototype city of the future. All while actively participating in motorsports himself, as a driver,” said the World Car Awards in a statement.

Toyoda said, “At Toyota, we are very fortunate that we were able to protect the employment of our team members during COVID-19 and continue our work to meet the future challenge of our industry. Creating new ways to support the well-being of our planet and people everywhere is our commitment. This has been a difficult period in the history of the world. But it has also reminded us that people are what matters most. And if we at Toyota can contribute some measure of happiness to their lives, it will be my never-ending goal to do just that.”

Toyoda

Toyota joined the company in 1984, after graduating with a law degree from Keio University. He also received a masters in business administration from Wellesley, Massachusetts’ Babson College. Toyoda served in different areas of the business in Japan and overseas, before becoming a member of the TMC board of directors in 2000. He held other senior and executive vice-presidential roles until becoming TMC president in 2009.

Toyoda The World Car Person of the Year award was established in 2018 to acknowledge the contributions made by an individual in the auto industry during the previous year. The World Car Awards program hands out six awards annually, which they started doing in 2003. A group of more than 90 journalists, none of whom are a part of TheTruthAboutCars.com, made the selection.

[Images: Toyota, Babson College]

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Hyundai Blue Link Connects Owners and Insurance

Hyundal Blue Link

Hyundai Blue Link, a connected-car service first offered in 2018, can now be used to save on auto insurance. Hyundai’s usage-based insurance (UBI) program and Driving Score promotes safe, efficient driving habits. Through Verisk, a global data analytic firm, Hyundai drivers can opt-in to share their driving quirks. Receiving substantially lower insurance rates is the hope of most drivers.

Hyundal Blue Link

Posted on MyHyundai.com, your UBI and driving scores will be live on the site.

“As demand for more transparent auto insurance pricing grows, usage-based insurance is a way for Hyundai drivers to have greater control over insurance costs,” said Manish Mehrotra, executive director, Digital Business Planning and Connected Operations, Hyundai Motor North America.

Hyundal Blue Link

Access to the Driving Score tools is available through Hyundai Blue Link, using Verisk’s analytics. What driving characteristics affect your insurability? Smooth driving, speed responsibility, time of day that you drive, driving consistency, and time behind the wheel are part of Verisk’s analysis. Driving Scores range from zero-100, worst-to-best, calculated each week.

On MyHyundai.com, there are tips to improve your driving habits, increase fuel economy, and improve your driving scores. Sharing your driving habits could earn behavior-based premium discounts from auto insurers. Hyundai Blue Link is your connection to Verisk’s Data Exchange.

The Exchange has over 240 billion miles of driving data collected from consenting drivers. This is like what Allstate did in offering substantial discounts for using their annoying device that plugged into the OBD II port. Thankfully, Hyundai Blue Link doesn’t appear to have buzzers or other devices to irritate and exasperate you as the Allstate plug-in did. A discount, whether you qualify for it or not, remains to be seen. Hyundai is at least attempting to lower the cost of car insurance for their customers.

[Images: Hyundai]