Ford Recalls Nearly 185K F-150s

Ford announced it’s recalling almost 185,000 F-150 full-size pickups. The 2021 and 2022 model-year trucks are experiencing driveshaft problems that could cause it to fracture.

All-new F-150
Ford is recalling nearly 185,000 F-150 pickups from the 2021 and 2022 model years.

The issue only affects certain F-150 Crew Cab 4×4 pickups, according to the filing with the National Highway Traffic Safety Administration. The company’s began examining the issue since July.

The truck’s underbody thermal/acoustic insulators can loosen over time. If they come in contact with the truck’s aluminum driveshaft, they can cause scoring or marks. If this goes on long enough, the heat generated each time can eventually crack the driveshaft.

Potential results if the issue is not repaired

“A fractured driveshaft may result in loss of motive power,” the report states, “unintended vehicle movement while the vehicle is in park if the parking brake is not applied, and may result in secondary damage to surrounding components.”

Additionally, once fractured, the driveshaft could break loose and touch the ground, causing the driver to lose control of the pickup, potentially resulting in a crash. The company is unaware of any accidents or injuries caused by the problem.

2021 Ford F-150 - at work site

Some Ford F-150 pickups are facing issues with the aluminum driveshaft on the truck.

Owners are advised to look for a “loose underbody insulator.” They should also listen for a rattling, clicking or clunking noise due to the loose insulator coming in contact with the driveshaft. The scoring or marking on the driveshaft described earlier may also be visible.

Next steps

Ford’s taken steps to resolve the problem during production by swapping the underbody thermal acoustic insulator for an under-carpet thermal patch at the two plants — Dearborn (MI) Truck and Kansas City (KS) Assembly — already.

Dealers received the notice Tuesday, and owners will begin receiving notices in the mail shortly. They will be instructed to make an appointment with their dealer to have “positive attachment features adde to the underbody insulators.”

They’ll also inspect the driveshaft for scoring or marks that may have already occurred. This will be done at no expense to the truck owner.

As of Dec. 7, Ford received 27 reports of fractured aluminum driveshafts possibly related to sagging underbody insulators on the F-150s, the automaker said in an Automotive News report.

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America’s Top 10: the bestselling vehicles in the United States

If America’s favorite flavor is vanilla, it’s a preference that can be seen in its 10 most popular vehicles. With the first half of the year now in the history books, it’s interesting to note that while the Pandemic changed much in Americans’ lives, it did little to change their automotive preferences.

Toyota nabbed four of the ten most popular vehicles, Honda two. Nissan, GM, Ford and Stellantis round out the list. Notably, the list mirrors the current new car market, with cars accounting for 30% of the slots, with the remainder consisting of trucks and SUVs. 

10. Toyota Highlander: 144,380 units

Now in its fourth generation, the Toyota Highlander continues to please with its practicality, comfortable nature, impressive safety, and frugality with fuel. Boring? Perhaps. But it excites those who needs a stellar family hauler. Prices start at $35,085.

9. Honda Civic: 152,956 units

A perennial favorite now in its 10th generation, the newest version reached dealer showrooms in June. The combination of clearance pricing on the old Civic and the arrival of a new model contributed to a 19.6% sales increase. Prices start at $21,700.

8. Toyota Corolla: 155,531 units

Given that the Corolla sedan and hatchback’s sales rose nearly 42% this year, Toyota’s decision to continue producing passenger cars when Detroit automakers dropped them seems like a winning idea. Prices start at $20,025.

7. Toyota Camry: 177,671 units 

It’s no surprise that the Camry remains America’s most popular passenger car, a position it’s held since 1997 – with the exception of 2001. Sales rose 41% this year, a gift handed to them by GM, Ford and Chrysler. Prices start at $25,045.

6. Nissan Rogue: 182,289 units

When it comes to nomenclature, there’s nothing rogue about the redesigned 2021 Nissan Rogue. Yet its boxy new wardrobe, roomy cabin, and vast range of capabilities make it far more competitive. No wonder sales rose 70% this year. Prices start at $25,850.

5. Honda CR-V: 213,199 units

The CR-V has long proven adept at serving middle America on its virtues: a spacious cabin, lot of space to stash stuff, great fuel economy and the choice of a turbocharged or hybrid driveline. Demand rose 54% in 2021. Prices start at $25,350.

4. Toyota RAV4: 221,195 units 

With the addition of a plug-in hybrid model, the Toyota RAV4 remains the most popular crossover SUV in the country, with year over year sales up 20.6%. Credit its dynamic design, which is no longer a stylistic sleep aid. Prices start at $26,250.

3. Chevrolet Silverado: 286,410 units

If there’s any sign that the Silverado’s redesign missed the mark, it can be seen in its decline to third place behind its competitors from Ram and Ford. Sales were up 8.3%, although light-duty model demand rose only 3%. Prices start at $29,300.

2. Ram Pickup: 313,068 units

Boldly styled with a sophisticated well-thought out cabin, Ram pickup sales have risen 27.5% this year on the strength of a constant flow of special edition models, including the new high-performance TRX edition. Prices start at $33,250.

1. Ford F-Series: 362,032 units

Entering the year with an all-new look, a new hybrid model, in addition to its high-performance and forthcoming all-electric variants, the F-150 remains America’s best-selling vehicle for 39 consecutive years for good reason. Yet microchip shortages has contributed to a 1.5% sales decline this year, with Ram outselling it in the second quarter. Prices start at $29,290.

Tesla Crash Nudges Senators to Re-Introduce Auto Safety Bills

Sen. Ed Markey was joined Sen. Richard Blumenthal and others in re-introducing four bills aimed at improving automotive safety.

The recent crash involving a Tesla Model S appears to have spurred a legislative push to institute mandates for new vehicles making them safer, specifically technology ensuring drivers are paying attending while behind the wheel.

The Stay Aware for Everyone, or SAFE, Act is designed to mitigate issues surrounding distracted driving. The trio believes the increased use of advanced driver assistance systems encourage motorists to engage in risky behavior behind the wheel.

Although not specifically mentioning Tesla and its Autopilot technology, the timing of the reintroduction of the legislation is difficult to ignore. It should be noted that the investigation into the Houston-area crash is ongoing and it’s not been determined it Autopilot played role in the crash and subsequent fire that resulted in two fatalities.

New safety legislation

“Every year on average, over 36,000 people are killed and nearly three million more are injured in motor vehicle crashes,” said Sen. Ed Markey (D-Massachusetts) in a statement. “These numbers reveal a public health crisis that we must not accept as inevitable. We can prevent these unnecessary tragedies with proven strategies and technologies.

Tesla Autopilot Houston crash 2021

Tesla’s facing the fallout from another fatal crash where the driver was reportedly using Autopilot, but not as recommended by the automaker.

“That’s why I am proud to reintroduce a robust legislative package that will address several of the most dangerous safety issues on our roads. As Congress debates infrastructure and surface transportation reauthorization in the weeks ahead, I will fight for these bills and ensure that safety is at the forefront of everything we do. Upgrading our roads and highways also means upgrading safety.”

Sens Richard Blumenthal, D-Connecticut and Amy Klobuchar, D-Minnesota joined Markey in introducing that measure. It’s part of a four-bill package of auto safety bills introduced Monday. The goal is to get them added to the massive $2.3 trillion infrastructure bill.

The Tesla crash highlights one of the issues with semi-autonomous driving technology. Tesla is either the poster child or whipping boy for the issue. The National Highway Traffic Safety Administration has opened 28 probes into Tesla crashes, with 24 pending, where Autopilot was suspected of being in use, according to Reuters.

Three other auto safety bills

Recent events likely helped to put the Promoting Auto Recalls Toward Safety (PARTS) Act on the list. American Honda revealed late last week faulty Takata airbag inflators are being blamed for a South Carolina driver’s death — the 19th in the U.S.

Takata’s faulty airbag inflators have been linked to 19 deaths and hundreds of injuries in the U.S.

The PARTS Act aims to apply lessons learned from the ongoing Takata recall — the largest in history — to improve the repair rate of vehicles subject to a recall.

It specifically authorizes the U.S. Department of Transportation to provide grants to states for use in notifying registered motor vehicle owners about manufacturer-issued safety recalls, as well as require additional reporting and an annual scorecard on how effectively automakers are completing any recalls.

The Early Warning Reporting Systems Improvement Act is designed to “fill a safety gap created by the historically low number of defect investigations launched by NHTSA in recent years,” according to a statement. The legislation requires automakers to provide more information about incidents involving fatalities and serious injuries directly to the public. It also mandates NHTSA to deliver the information it receives publicly available in a user-friendly format, so users can better evaluate potential safety defects themselves.

The fourth bill — the Modernizing Seat Back Safety Act — requires NHTSA to update its standards for seat back integrity in new vehicles. The current standard has remained largely unchanged for decades, allowing for a slew of back seat passenger fatalities, mostly children.


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Rising Prices Make Affordability an Issue for Car Buyers

Volkswagen dealership

The prices on new and used vehicles continue to rise, nearing the point where buyers are being priced out of the market, CAR research reveals.

Affordability will become a significant issue for the automotive industry in the not-too-distant future, according to one of the industry’s top analysts.

“We’re starting to price people out of the market,” said Carla Bailo, president and chief executive officer of Center for Automotive Research in Ann Arbor, Michigan, said during a webinar on Modern Mobility this week. She said the sentiment applies to the cost of vehicles both new and used vehicles.

In 2019, the median household income in the United States was $68,703. But CAR’s research indicates that since 2000, the buyers of new vehicles have 1.5 to 1.9 times higher household incomes than the U.S. median income.

The price of used cars also is going up, Bailo noted. Climbing to $23,000 on average. The average price of a new vehicle exceeds $40,000, according to the U.S. Commerce Department.

Prices beget consumer changes

EV sales are currently the domain of higher-income buyers so if makers want sales to soar, prices must plummet, CAR’s Carla Bailo notes.

Bailo said vehicle sharing models, where do not purchase or lease the vehicle outright, but share the cost with other consumers clearly are going to become more important in the future and the industry will have to adjust to the new reality.

The issue is particularly acute around battery-electric vehicles. Until now, data shows that sales have been to consumers with higher income, she said. For the shift to electric vehicles to succeed EVs also must become more affordable, she said.

Industry changes driven by economics

Meanwhile, the industry also beginning to face inflationary pressure, a key industry executive acknowledged this week. The uptick in pricing is likely to be passed along to consumers, further raising new and used vehicle prices.

Carlos Tavares, the chief executive officer of Stellantis, which includes Fiat Chrysler North America, told the new company’s first shareholder meeting, the company is trying to mitigate the increase in prices but is facing higher material prices. The price of steel, for example, has climbed along with other raw material used to build new vehicles.

Adding to the affordability problem is the fact that due to the pandemic material prices have risen as well.

In addition, the shortage of semiconductors, which has forced automakers to curb production for months, is not likely to end in the second half of 2021 as some executives have predicted, Tavares said.

Statistics showing increases

Earlier this week, the U.S. Bureau of Labor Statistics reported consumer prices rose in March for the fourth month in a row and the pace of inflation hit the highest level in two and a half years, underscoring new pressures emerging on the economy as the U.S. recovers from the coronavirus pandemic.

The consumer price index jumped 0.6% last month, according to the Bureau. The gasoline index continued to increase, rising 9.1% in March and accounting for nearly half of the seasonally adjusted increase in all items index. The natural gas index also rose, contributing to a 5% increase in the energy index last month, the Bureau reported.


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GM Increasing Ad Spend in Black-Owned Media by 400%

GM announced it will increase its ad budget for Black-owned media by 400% between now and 2023..

Facing charges of “systemic racism,” General Motors Wednesday evening announced a 400% increase in ad spending in Black-owned media by 2023.

The move comes just days after a group of seven Black-owned media officials took out an ad in the Sunday Detroit Free Press to demand an increase in spending to promote “economic inclusion.” The group took direct aim at GM CEO Mary Barra suggesting she was racist and demanding her resignation if she didn’t respond.

Following the publication of the advertisement, GM agreed to meet with the seven media moguls. But the automaker called off the event, which was to be conducted as an online Zoom meeting, late Wednesday. Instead, the automaker said it would hold “a series of meetings … as soon as possible” with a larger mix of Black-owned media publishers and other executives.

GM expanding meeting invite list

GM’s top marketing executive Deborah Wahl postponed a meeting with seven Black-owned media execs, and plans to reschedule it as a series of smaller “conversations” with even more leaders.

“To ensure that our conversations are both substantive and constructive, we are going to postpone tomorrow’s group meeting and reschedule it into a series of smaller conversations that take place over the next few weeks,” GM global Chief Marketing Officer Deborah Wahl wrote in an e-mail sent to the executives. “We also intend to expand the dialogue to invite our existing Black-owned media partners currently in the GM portfolio.”

The issue of spending to support minority media, in general, has become a hot-button issue. In light of the Black Lives Matter movement and a broader focus on the African-American community, there’s been a particular focus on Black-owned media.

According to the seven executives who signed the Sunday ad, GM currently devotes just 0.5% of its roughly $2.3 billion annual ad spend to black publications and other media. The automaker disputed that figure, claiming the current figure is closer to 2%, though spokesman Pat Morrissey said GM management agreed an increase is necessary.

The signatories of the Sunday ad — including Weather Channel owner Byron Allen; rapper, actor and media mogul Ice Cube; and Junior Bridgeman, the owner of Ebony Media — were set to demand that GM devote a minimum $200 million annually to Black-owned media, with the figure increasing 5% annually during the next 10 years.

Automaker’s spending plan

Byron Allen

Byron Allen, head of the Allen Media Group, which owns The Weather Channel, said GM was trying to “divide” Black-owned media executives.

Under the plan GM announced Wednesday, it will grow spending from 2% to 8% of its total ad budget by the end of 2023. That would boost the figures from about $45 million to roughly $180 million over that period.

“Mary Barra has the opportunity to be on the right side of history,” Allen said during a conversation with TheDetroitBureau.com midday Wednesday. He acknowledged his group would try to leverage any agreement with GM to win similar concessions from not only rival automakers but corporate America in general.

“Every corporation in America will be held accountable if they don’t do business with Black media in a respectable way,” he said.

Hours later, when the original meeting with the seven media execs was canceled he expressed surprise and anger. “What they’re trying to do is divide and conquer,” Allen said by phone. “They should be meeting with us.”

The decision to hold multiple meetings with a broader cross-section of the Black media community was well received by others, however.

Black-owned media response

Benjamin Chavis

Benjamin Chavis, CEO and president of the National Newspaper Publishers Association, a trade group for Black media, also wanted to meet with Barra.

Benjamin Chavis, CEO and president of the National Newspaper Publishers Association, a trade group for Black media, said he also wanted to meet with GM Chairman and Chief Executive Barra and express his belief that it “and other corporations need to increase their advertising with Black-owned media.”

Chavis was more upbeat on how the automaker and its CEO had been addressing the issue of systemic racism than the group sponsoring the Sunday ad. He said the carmaker has been “taking steps to deal with systemic racism — but it doesn’t happen overnight, or in one year.”

Barra became the first female automotive CEO in January 2014. She has repeatedly promised to make GM “the most inclusive company in the world.” Just last week it appointed to its board of directors former Hewlett Packard CEO Meg Whitman and Mark Tatum, the deputy commissioner and COO of the National Basketball Association. The GM board now is the first of any major corporation with a majority of female directors.

After the death of George Floyd in police custody last May, Barra wrote a letter to employees saying that she was “impatient and disgusted” by the events and stressed the need to “individually and collectively” act. And on June 19 — known as Juneteenth, the commemoration of the emancipation of enslaved people in the United States — GM asked employees to observe 8 minutes and 46 seconds of silence, the amount of time former Minneapolis police officer Derek Chauvin is recorded as having his knee on George Floyd’s neck during his fatal arrest, as a sign of solidarity with the black community.

Ice Cube

Rapper and media mogul Ice Cube was one of the seven signatories on the ad criticizing GM CEO Mary Barra.

Newspaper ad shines light on issue

But, in the Sunday newspaper ads, Allen and other Black-owned media execs were far less upbeat about such moves. “You stand on stage, after the death of George Floyd, saying, ‘Black Lives Matter,’ when you have refused to acknowledge us,” the ad says of Barra. “The very definition of systemic racism is when you are ignored, excluded and you don’t have true economic inclusion.”

In a conversation with TheDetroitBureau.com, Allen said corporate America needs to recognize and support Black-owned media which has been struggling in recent years. Ebony, arguably the best-known publication in its field, was purchased out of bankruptcy by former NBA star Bridgeman last year.

Complicating matters has been the shift from traditional — largely print — media to online publishing. Companies like GM often have cut back direct ad buys with media outlets, in general. Instead, they steer a large share of spending to digital ad services such as Google AdSense. As a result, said a senior Detroit ad exec on background, they’re often able to reach Black consumers without actually working with black-owned publications.


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Weather, Increased Demand Drive Gas Prices Higher

Getting gas

American motorists are paying more at the pump these days as demand rises and supply drops.

When it comes to gas prices at the pump, what goes down will eventually come up.

Motorists are paying some of the highest gas prices seen in over a year, according to AAA and GasBuddy.com. With the forced shutdown of Gulf Coast and some Midwest refineries due to recent winter weather, gasoline stocks have tightened and gas prices have skyrocketed.

On the week, 66% of state averages spiked by double digits (10-22 cents), driving the national average up by 13 cents to $2.63. That is the most expensive national average since October 2019.

Prices are jumping by double-digit amounts

Gasbuddy.com reported the national average price rose for the seventh consecutive week and at its fastest pace since Hurricane Harvey, rising 10.4 cents per gallon compared with the previous week to $2.63 as of Feb. 22.

Gas was priced the highest in California, Hawaii and Washington with the price as high as $3.54 a gallon.

The website compiled the data from more than 11 million individual price reports covering more than 150,000 gas stations across the country. Additionally, GasBuddy determined that the national average price of diesel jumped 8.7 cents in the week prior to Feb. 22 and stood at $2.84 per gallon.

Federal statistics released on Feb. 22 show how gas prices stood around the country. The average price per gallon (ppg) in the U.S. as of Feb. 22 was $2.63, a 13-cent ppg increase from the previous week. Gas in the East Coast region was $2.60 a gallon, up from the prior week price of $2.47.

In New England, gas prices reached a ppg of $2.56, up from $2.47 in just a week, while West Coast ppg hit $3.15, up from $3.04. Rocky Mountain ppg jumped to $2.43, from $2.39. Gulf Coast prices were the lowest as of Feb. 22, with ppg of $2.34, up from $2.21 the week before.

Cold Hits Production Hard

“With last week’s (Feb. 15 – 21) extreme cold shutting down millions of barrels per day in refinery capacity, gas prices have seen their largest weekly climb in quite some time,” said Patrick De Haan, head of petroleum analysis for GasBuddy.

Gas prices rising as lockdowns ease

Gas prices are expected to drop in the next week or so, according to GasBuddy.com.

“The jump in price was the result of a dozen or so refineries, primarily in Texas, that were forced to shut down as the frigid temperatures threatened to wreak havoc on their exposed equipment. With the cold weather behind us, price increases should begin to slow later this week or next week, and so long as these refineries get back online in short order, we may see gas prices start to move back down in the next couple of weeks.

De Haan quickly tempered any joy about drop reminding that spring is coming, which means prices will rise again as “refineries start to transition to summer gasoline, so motorists shouldn’t jump for joy just yet.”

Weather playing a role

“When close to 40% of U.S. crude production is offline because refineries are closed, there is going to be pain at the pump until operations resume,” said Jeanette Casselano McGee, AAA spokesperson.

“The good news is the nearly two dozen impacted refiners are expected to restart operations this week, if they haven’t already. That means regular gasoline deliveries will resume and impacted stations will be re-fueled.”

In the week prior Feb. 22 there were reported refinery outages in Texas, Louisiana, Oklahoma, Arkansas, Tennessee and Kansas. AAA reported that gas prices are likely to be volatile until crude production is back to normal levels. Motorists can expect these more expensive prices to stick around, but large spikes are likely to subside.

Midwest sees big increases

According to AAA, the nation’s top 10 largest weekly increases were as follow: Ohio, up 22 cents; Arizona, up 21 cents; Iowa, up 19 cents; Minnesota, up 18 cents; Georgia, up 18 cents; Michigan, up 17 cents; Wisconsin, up 16 cents; Nebraska, up 16 cents; Indiana, up 16 cents; and Maryland, up 15 cents.

The nation’s top 10 least expensive markets as of Feb. 22 were: Mississippi, $2.27; Louisiana, $2.31; Texas, $2.32; Arkansas, $2.35; Alabama, $2.35; Oklahoma, $2.36; Utah, $2.38; Missouri, $2.38 ppg; Tennessee, $2.40; and South Carolina, $2.42.

The most expensive were California at $3.54 a gallon followed by Hawaii ($3.35) and Washington ($2.98).

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Growing List of Models Earn Top Safety Ratings from IIHS

The 2021 Honda Odyssey captured a Top Safety Pick + award from the Insurance Institute for Highway Safety.

For many years, the auto industry lived by the mantra, “Safety doesn’t sell.” Today, however, picking a safe vehicle has become top priority for just about all buyers, whether they’re looking for a family van or a high-performance sports car.

The good news is that there are more choices than ever, according to the Insurance Institute for Highway Safety. A record number of products, 90 in all, earned one of the organization’s two awards, the Top Safety Pick and Top Safety Pick+. A number of other models fell just short but still earned honorable mentions.

“With these awards, we want to make it easy for consumers to find vehicles that provide good protection in crashes, sufficient lighting and effective front crash protection,” IIHS President David Harkey says. “Manufacturers have stepped up to meet the challenge, and the list of great options has grown to an impressive size this year.”

Some surprise winners – and losers

Volvo, a brand that introduced the first automotive seatbelt and which has long been associated with safety, landed nine Top Safety Pick+ awards, more than any other manufacturer.

2021 Ram 1500

The 2021 Ram 1500 was the only vehicle to earn an award from IIHS.

The annual IIHS announcement contains some surprises, however. The Hyundai Motor Group — including models from the Hyundai, Kia and Genesis brands — had more winners overall, 17 models took home one of the two awards. That included 12 Top Safety Picks and another five “plus” awards.

The 2021 IIHS awards list included two minivans, the Honda Odyssey and the Toyota Sienna, both rated Top Safety Pick+. The Ram 1500 was the only pickup to meet the group’s tough standards, winning a Top Safety Pick award. There were no minivan or pickup winners last year.

The Ram truck was the only winner from Stellantis, the company formed last month through the merger of Fiat Chrysler Automobiles and France’s PSA Group.

Most major automakers landed multiple awards but IIHS called out two for dubious achievements. General Motors managed to land only one Top Safety Pick, for the Chevrolet Equinox, and one Top Safety Pick+, for the Cadillac XT6.

Mitsubishi, meanwhile, so far failed to earn a single award from the IIHS.

IIHS awards go beyond federal safety guidelines

The two awards cover some critical areas of safety, going beyond federal guidelines in some of those.

The 2021 Toyota Sienna also received a top honor.

“Both awards require good ratings in all six IIHS crashworthiness tests — driver- and passenger-side small overlap front, moderate overlap front, side, roof strength and head restraints,” IIHS explained in a news release. “Award winners must be available with front crash prevention that earns a superior or advanced rating in both vehicle-to-vehicle and vehicle-to-pedestrian evaluations. Last but not least, Top Safety Pick winners must be available with good or acceptable headlights. The ‘plus’ designation is given to models that have good or acceptable headlights across all trim levels and packages.”

As a measure of how much safety has taken root in the industry, 49 models earned the Top Safety Pick+ rating this year, more than double the number in 2020. Another 41 vehicles landed Top Safety Pick honors. All told, 90 vehicles earn one of the awards, up from 64 last year.

Also-rans

During the past two decades, the IIHS added new requirements, including the small overlap frontal crash test and minimum headlight performance specifications.

Twelve vehicles fell short only because of their headlights, seven because they didn’t score well enough on pedestrian crash prevention. Five missed on the passenger-side small overlap front test, and five fell short on crashworthiness, according to the IIHS.

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A Week With: 2021 Ford F-150 Limited SuperCrew

2021 Ford F-150 Limited front

The 2021 Ford F-150 Limited SuperCrew is the best iteration of the truck thus far.

Gawwwwddd I miss my truck.

Actually, I’ve had two in my lifetime a 1992 Ford Ranger “powered” by an anemic 4-cylinder engine that I bought not long after graduating from college and a 2004 Ford F-150 XLT motivated by the 5.4-liter V-8 engine that so many associate with the company’s full-size pickups.

My F-150 was a slight better than middle of the road model. It was an extended cab with shift-on-the-fly 4-wheel drive, power windows and locks, air conditioning and a bench set just big enough to haul my three children, who were then a teenager, a four-year-old and a toddler.

No leather. No satellite radio. No wi-fi. Just room for five to be comfortable inside and enough room to haul my son’s invisible motorcycle in the bed. Now that I’m old, er, older. I’ve gained an appreciation for things like … leather recliners, vehicles that are easy to get in and out of and technology that both entertains and makes my life easier.

Enter the 2021 Ford F-150 Limited SuperCrew.

2021 Ford F-150 Limited side

The new F-150 is the most aerodynamic version of the truck ever offered.

Overview

The newest generation of Ford full-size truck is undoubtedly the best yet, especially from my perspective. It offers all of the functionality and capability that young me loved about my 2004 F-150 while catering to old, uh, older me and my admiration for a comfortable leather chair and impressive technology.

Exterior

The exterior of the 2021 F-150 is clearly an evolution from the one that rests fondly in my memory – but bigger. The new truck with its massive grille and boxy fenders and cab looks like it could take on a tank and win. Instead its taking on the Chevy Silverado and Ram 1500 and, in my mind, it wins that battle too – although the Ram should make Ford designers sweat a little.

The F-150 Limited provides capability and utility with three different size beds.

Despite its brick-on-wheel shape, it’s the most aerodynamic offering ever. The truck employs active grille shutters and automatic air dam to help reduce drag and improve fuel economy. More importantly, it’s big and brawny without looking over the top or gaudy – think Superman instead of Batman.

Interior

Climbing inside the new F-150 is easy and it’s almost like entering a different world. While today’s pickups are larger and more fuel efficient that the generations that precede them, it’s the interior cabin where the biggest difference is, and Ford may be the best of the group … and not just for trucks.

Since the first thing you touch when you get in the vehicle is likely the seat, let’s start there. The two-town leather is supple and comfortable. The front seats are both heated and cooled, while the back seats are just heated – talk about a first-world problem. Additionally, they recline nearly flat, in case you need to pull over for a nap. During an extended drive, I found them to be supportive without making you want to, well, pull over for a nap.

“… it’s big and brawny without looking over the top or gaudy – think Superman instead of Batman …”

The F-150 Limited’s driver cockpit is well designed with controls that are easily accessed and read.

Once seated, the next order of business is the dashboard, which features large gauges that are manipulated using steering wheel-mounted controls that are simple and intuitive. The eye catcher is the 12-inch touchscreen on the center console. It’s bright and clear, making it very usable without feeling like you need to put on a pair of sunglasses to cut down on the glare. The truck comes with Sync 4 and while I’d like to tell you all about it, it also comes with Apple CarPlay and I use it exclusively. That sald it paired nicely and worked as expected.

It also features a massive center console that not only offers cupholders and plenty of storage, it also offers wireless charging. I use an iPhone 12 Pro Max and it charged without problem. It’s not as fast as plugging it in, but it was pretty good.

However, Ford recognizes that while trucks are oftentimes the family vehicle, they are also at the same time someone’s work vehicle. The Limited makes it awfully convenient to get some work done in the vehicle. The center console folds flat while the gear-shift lever folds down flat as well giving the user a space big enough to hold a 15-inch laptop – or fast food for two.

Powertrain

The interior is comfortable and upscale without being gaudy. Perfect for a high-end pickup.

For the 2021 model year, the F-150 can be ordered with one of six engine offerings. The Limited comes with the 3.5-liter two-turbocharged EcoBoost V-6. It puts out 400 horsepower and 500 pound-feet of torque. Towing a boat? No problem. Need to merge with traffic? No problem. Need to merge with traffic while towing a boat? No problem.

Fuel economy isn’t bad considering it’s a nearly 5,000-pound vehicle with a powerful engine that encourages a bit of lead-footed driving. It gets 18 mpg city, 23 highway which is good for a combined 20 mpg. I found that to be a pretty accurate representation for my week in the truck. Overall, it’s pretty good for a full-size pickup and if you can afford to buy or lease an F-150 Limited, you’re likely not counting the change in the cupholder to put gas in it.

Technology and Safety


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Stellantis Enjoys Warm Welcome from European Investors

Stellantis Chairman John Elkann is meeting with the media tomorrow to talk about the company’s future.

Not every merger involving an automaker these days involves a blank-check company. The newly minted tie-up between Fiat Chrysler Automobiles N.V. and Peugeot S.A. was finalized over the weekend and the resulting company, Stellantis N.V., is enjoying a warm welcome.

At least on the stock market.

The new company’s stock trades on three exchanges and it finished the day on the Paris exchange up nearly 7%, closing at €13.14. It also jumped up 7.7% on the Milan exchange.

The New York Stock Exchange, the third exchange it’s traded on, was not open today due to the Martin Luther King Jr. holiday.

(Chrysler is no more as Stellantis comes to life.)

CEO Carlos Tavares has a lot on his corporate plate now that the merger is complete.

The $52 billion merger of near equals creates a massive enterprise with operations on six continents, employs about 400,000 people, sells – at least for the time being – 14 vehicle brands and sells 8.1 million vehicles annually, making it the fourth-largest automaker in the world behind Volkswagen, Toyota and the Renault-Nissan-Mitsubishi Alliance.

With all of those possibilities, it’s going to take a press conference Tuesday to start revealing what Stellantis will look like now that’s it’s a living, breathing entity. What brands will stay? How many workers will keep their jobs?

People are nervous because the CEO of the new enterprise, Carlos Tavares, has a history of being fearless when it comes to eliminating unprofitable operations and processes in the pursuit of corporate profit. One need only look at how what he did with former General Motors’ subsidiary Opel. A money-loser for a decade, he had it in the black in one year.

(FCA CEO Manley gets new assignment following Stellantis merger.)

“Stellantis faces a mixed outlook as U.S. stimulus plans may buoy Chrysler vs. a more uncertain outlook for Peugeot in Europe,” Michael Dean, BI automotive analyst told Bloomberg. “Former PSA CEO Carlos Tavares takes the helm and, similar to his handling of PSA’s takeover of Opel in 2017, we anticipate a new strategy in the first 100 days of his stewardship. All regions face a difficult 1H amid continued lockdowns.”

Quirky name aside, investors gave Stellantis a warm welcome when it began trading Monday.

The two companies have worked to allay fears of major cutbacks in France and Italy. While top managers have outlined plans to trim costs by $6 billion following the merger, they insist they will be able to do that without closing any plants. They have outlined 40% of those cost savings coming from purchasing, 40% from combining product development efforts, and 20% from marketing and other operations.

However, it’s unclear how Tavares plans to tackle other issues such as improving the company’s performance in China, the world’s largest automotive market, and bolstering its electrification efforts, especially in the aforementioned China as well as in the U.S. Just addressing those two issues are likely to require billions of dollars and euros. Some of plans for these things and more may get touched on Tuesday, Marco Santino, a partner at consulting firm Oliver Wyman, told Reuters.

(Fiat Chrysler and PSA not exactly a “merger of equals.”)

“He has proven to be the kind of person who prefers action to words, so I don’t think he will make loud statements or try to over-sell targets,” he said.

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Chrysler is No More as Stellantis Comes to Life

 

Is this the last logo that will use the Chrysler name?

Chrysler is dead.

Perhaps a bit dramatic, but nevertheless, the merger between Fiat Chrysler Automobiles N.V. and Peugeot S.A. became effective today, resulting in Stellantis N.V. Shares of the newly formed Stellantis begin trading on exchanges in France, Italy and the U.S. starting Monday. All will use the ticker symbol STLA.

The deal has been going through extensive regulatory approvals, twin shareholder votes and the necessary dottings of i’s and crossings of t’s for more than a year.

As of today, that means that for the first time since June 6, 1925, when it was founded by Walter P. Chrysler, the Chrysler name will no longer exist as a corporate entity.

(FCA CEO Manley gets new assignment following Stellantis merger.)

 

Stellantis is alive! The company’s stock begins trading on three exchanges Monday.

In many ways, the Chrysler name was a survivor. The company’s been through a variety of mergers, potential mergers and bankruptcies. It escaped the “merger of equals,” DaimlerChrysler from the late 1990s.

It was essentially spared its life when the late Sergio Marchionne swooped in and offered to keep it going if the U.S. government would help it through bankruptcy in 2009. The final deal got done with Chrysler Group LLC becoming part of FCA US LLC to follow

the naming convention of Fiat Chrysler Automobiles N.V. on Dec. 16, 2014.

Chrysler Corp. fought its way through several near misses when it came to mergers as potential deals with Japanese automaker Mitsubishi, China’s GAC and most recently an effort to merge with Peugeot’s French rival, Renault S.A., a deal that was reportedly scuttled after demands by the French government, which holds an ownership stake in Renault, were too much for then FCA CEO Mike Manley to accept.

(Fiat, PSA set to get EU go-ahead to complete Stellantis merger.)

Then there was the effort by the aforementioned Marchionne to find a partner for FCA, seemingly almost any partner would do. He approached General Motors and was promptly rebuffed. He reportedly got the same treatment from Volkswagen. There was even a rumored dalliance with EV behemoth Tesla, which would have bolstered FCA’s basically non-existent electric vehicle program.

 

The arrival of Stellantis means for the first time in 95 years the Chrysler name won’t be on a corporate marquee.

It also survived a previous bankruptcy in the late 1970s, paying off the loans early with its charismatic CEO Lee Iacocca, who came over from Ford, helping to lead the company’s charge back to prosperity. Chrysler did enjoy one major merger success when it acquired American Motors in 1987, including – and especially – the Jeep brand.

In fact, no one seems certain what the future holds for the Chrysler name period. Early in the process, officials said that all brands would be retained, but time and economics often change the equation and currently, the Chrysler brand offers just two products: the Chrysler Pacifica minivan and 300 sedan. Neither are in segments that are seeing sales gains.

To be fair, there’s been some speculation about the survival of the Fiat name in the same vein. Fiat’s been around even longer, founded in Turin, Italy in 1899. In the U.S., it’s only offering the 500X in 2021.

(Fiat Chrysler and PSA not exactly a “merger of equals.”)

The Chrysler name isn’t the only vestige of FCA seemingly taking a step back as its CEO Mike Manley is no longer in charge, that duty going to PSA’s Carlos Tavares nor will he be on the board of directors as John Elkann, FCA’s chairman, will take that spot as the chairman of the new Stellantis. Manley, 56, is now Head of the Americas.

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width: 100%; margin-right: 0; margin-top: 10px; } } html div#JkaXGWBzgI.mo-optin-has-custom-field div#JkaXGWBzgI_inpost.columbine-container div.columbine-column, html div#JkaXGWBzgI.mo-optin-has-custom-field div#JkaXGWBzgI_inpost.columbine-container div.columbine-two-col1, html div#JkaXGWBzgI.mo-optin-has-custom-field div#JkaXGWBzgI_inpost.columbine-container div.columbine-two-col2, html div#JkaXGWBzgI.mo-optin-has-custom-field div#JkaXGWBzgI_inpost.columbine-container div.columbine-three-col1, html div#JkaXGWBzgI.mo-optin-has-custom-field div#JkaXGWBzgI_inpost.columbine-container div.columbine-three-col2, html div#JkaXGWBzgI.mo-optin-has-custom-field div#JkaXGWBzgI_inpost.columbine-container div.columbine-three-col3 { float: none; width: 100%; margin-right: 0; margin-top: 10px; } html div#JkaXGWBzgI.mo-optin-has-custom-field div#JkaXGWBzgI_inpost.columbine-container div.columbine-column textarea.mo-optin-form-custom-field.textarea-field { min-height: 80px; }div#JkaXGWBzgI *, div#JkaXGWBzgI *:before, div#JkaXGWBzgI *:after {box-sizing: border-box;-webkit-box-sizing: border-box;-moz-box-sizing: border-box;}div#JkaXGWBzgI_inpost_container div#JkaXGWBzgI_inpost .mo-optin-field:focus {outline:0}div#JkaXGWBzgI_inpost_container div#JkaXGWBzgI_inpost .mo-optin-form-submit-button:focus {outline:0}div#JkaXGWBzgI_inpost_container div.mo-optin-powered-by{margin:5px auto 2px;text-align:center;}div#JkaXGWBzgI_inpost_container div.mo-optin-powered-by a {font-size:16px !important; 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text-decoration: underline; } html div#JkaXGWBzgI .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .list_subscription-field:not(select), html div#JkaXGWBzgI .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .checkbox-field, html div#JkaXGWBzgI .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .radio-field, html div#JkaXGWBzgI .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .select-field { margin-top: 6px; } html div#JkaXGWBzgI .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .checkbox-field, html div#JkaXGWBzgI .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .radio-field, html div#JkaXGWBzgI .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .select-field { text-align: left; padding: 6px; } html div#JkaXGWBzgI .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .checkbox-field label, html div#JkaXGWBzgI .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .radio-field label { display: block; text-align: left; margin-top: 6px; } html div#JkaXGWBzgI .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .checkbox-field label input, html div#JkaXGWBzgI .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .radio-field label input { margin-right: 5px; vertical-align: middle; } html div#JkaXGWBzgI .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .select-field select { width: 100%; } html div#JkaXGWBzgI div#JkaXGWBzgI_inpost .mo-optin-fields-wrapper .list_subscription-field:not(select), html div#JkaXGWBzgI div#JkaXGWBzgI_inpost .mo-optin-fields-wrapper .mo-optin-form-custom-field.checkbox-field, html div#JkaXGWBzgI div#JkaXGWBzgI_inpost .mo-optin-fields-wrapper .mo-optin-form-custom-field.radio-field { padding: 0 !important; border: 0 !important; background: transparent !important; } html div#JkaXGWBzgI .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .list_subscription-field label { display: block !important; margin: 5px 0 !important; } html div#JkaXGWBzgI .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .list_subscription-field label:last-child { margin: 0; } html div#JkaXGWBzgI .mo-optin-form-container .mo-optin-form-wrapper .mo-optin-fields-wrapper .list_subscription-field input[type=checkbox] { cursor: pointer; } div#JkaXGWBzgI div#JkaXGWBzgI_inpost .mo-optin-form-headline, div#JkaXGWBzgI div.mo-optin-form-container h2, div#JkaXGWBzgI div.mo-optin-form-container h1 { font-size: 32px !important; }div#JkaXGWBzgI div#JkaXGWBzgI_inpost .mo-optin-form-description, div#JkaXGWBzgI div.mo-optin-form-container div#JkaXGWBzgI_inpost p { font-size: 18px !important; }div#JkaXGWBzgI div#JkaXGWBzgI_inpost .mo-optin-form-note { font-size: 14px !important; }@media screen and (max-width: 768px) { div#JkaXGWBzgI div#JkaXGWBzgI_inpost .mo-optin-form-headline, div#JkaXGWBzgI div.mo-optin-form-container div#JkaXGWBzgI_inpost h2, div#JkaXGWBzgI div.mo-optin-form-container div#JkaXGWBzgI_inpost h1 { font-size: 30px !important; 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} div#JkaXGWBzgI .mo-mailchimp-interest-container { padding:18px 0 6px 0; } div#JkaXGWBzgI .mo-mailchimp-choice-label { font-size:16px!important; }

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