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Rising Prices Make Affordability an Issue for Car Buyers

Volkswagen dealership

The prices on new and used vehicles continue to rise, nearing the point where buyers are being priced out of the market, CAR research reveals.

Affordability will become a significant issue for the automotive industry in the not-too-distant future, according to one of the industry’s top analysts.

“We’re starting to price people out of the market,” said Carla Bailo, president and chief executive officer of Center for Automotive Research in Ann Arbor, Michigan, said during a webinar on Modern Mobility this week. She said the sentiment applies to the cost of vehicles both new and used vehicles.

In 2019, the median household income in the United States was $68,703. But CAR’s research indicates that since 2000, the buyers of new vehicles have 1.5 to 1.9 times higher household incomes than the U.S. median income.

The price of used cars also is going up, Bailo noted. Climbing to $23,000 on average. The average price of a new vehicle exceeds $40,000, according to the U.S. Commerce Department.

Prices beget consumer changes

EV sales are currently the domain of higher-income buyers so if makers want sales to soar, prices must plummet, CAR’s Carla Bailo notes.

Bailo said vehicle sharing models, where do not purchase or lease the vehicle outright, but share the cost with other consumers clearly are going to become more important in the future and the industry will have to adjust to the new reality.

The issue is particularly acute around battery-electric vehicles. Until now, data shows that sales have been to consumers with higher income, she said. For the shift to electric vehicles to succeed EVs also must become more affordable, she said.

Industry changes driven by economics

Meanwhile, the industry also beginning to face inflationary pressure, a key industry executive acknowledged this week. The uptick in pricing is likely to be passed along to consumers, further raising new and used vehicle prices.

Carlos Tavares, the chief executive officer of Stellantis, which includes Fiat Chrysler North America, told the new company’s first shareholder meeting, the company is trying to mitigate the increase in prices but is facing higher material prices. The price of steel, for example, has climbed along with other raw material used to build new vehicles.

Adding to the affordability problem is the fact that due to the pandemic material prices have risen as well.

In addition, the shortage of semiconductors, which has forced automakers to curb production for months, is not likely to end in the second half of 2021 as some executives have predicted, Tavares said.

Statistics showing increases

Earlier this week, the U.S. Bureau of Labor Statistics reported consumer prices rose in March for the fourth month in a row and the pace of inflation hit the highest level in two and a half years, underscoring new pressures emerging on the economy as the U.S. recovers from the coronavirus pandemic.

The consumer price index jumped 0.6% last month, according to the Bureau. The gasoline index continued to increase, rising 9.1% in March and accounting for nearly half of the seasonally adjusted increase in all items index. The natural gas index also rose, contributing to a 5% increase in the energy index last month, the Bureau reported.


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Weather, Increased Demand Drive Gas Prices Higher

Getting gas

American motorists are paying more at the pump these days as demand rises and supply drops.

When it comes to gas prices at the pump, what goes down will eventually come up.

Motorists are paying some of the highest gas prices seen in over a year, according to AAA and GasBuddy.com. With the forced shutdown of Gulf Coast and some Midwest refineries due to recent winter weather, gasoline stocks have tightened and gas prices have skyrocketed.

On the week, 66% of state averages spiked by double digits (10-22 cents), driving the national average up by 13 cents to $2.63. That is the most expensive national average since October 2019.

Prices are jumping by double-digit amounts

Gasbuddy.com reported the national average price rose for the seventh consecutive week and at its fastest pace since Hurricane Harvey, rising 10.4 cents per gallon compared with the previous week to $2.63 as of Feb. 22.

Gas was priced the highest in California, Hawaii and Washington with the price as high as $3.54 a gallon.

The website compiled the data from more than 11 million individual price reports covering more than 150,000 gas stations across the country. Additionally, GasBuddy determined that the national average price of diesel jumped 8.7 cents in the week prior to Feb. 22 and stood at $2.84 per gallon.

Federal statistics released on Feb. 22 show how gas prices stood around the country. The average price per gallon (ppg) in the U.S. as of Feb. 22 was $2.63, a 13-cent ppg increase from the previous week. Gas in the East Coast region was $2.60 a gallon, up from the prior week price of $2.47.

In New England, gas prices reached a ppg of $2.56, up from $2.47 in just a week, while West Coast ppg hit $3.15, up from $3.04. Rocky Mountain ppg jumped to $2.43, from $2.39. Gulf Coast prices were the lowest as of Feb. 22, with ppg of $2.34, up from $2.21 the week before.

Cold Hits Production Hard

“With last week’s (Feb. 15 – 21) extreme cold shutting down millions of barrels per day in refinery capacity, gas prices have seen their largest weekly climb in quite some time,” said Patrick De Haan, head of petroleum analysis for GasBuddy.

Gas prices rising as lockdowns ease

Gas prices are expected to drop in the next week or so, according to GasBuddy.com.

“The jump in price was the result of a dozen or so refineries, primarily in Texas, that were forced to shut down as the frigid temperatures threatened to wreak havoc on their exposed equipment. With the cold weather behind us, price increases should begin to slow later this week or next week, and so long as these refineries get back online in short order, we may see gas prices start to move back down in the next couple of weeks.

De Haan quickly tempered any joy about drop reminding that spring is coming, which means prices will rise again as “refineries start to transition to summer gasoline, so motorists shouldn’t jump for joy just yet.”

Weather playing a role

“When close to 40% of U.S. crude production is offline because refineries are closed, there is going to be pain at the pump until operations resume,” said Jeanette Casselano McGee, AAA spokesperson.

“The good news is the nearly two dozen impacted refiners are expected to restart operations this week, if they haven’t already. That means regular gasoline deliveries will resume and impacted stations will be re-fueled.”

In the week prior Feb. 22 there were reported refinery outages in Texas, Louisiana, Oklahoma, Arkansas, Tennessee and Kansas. AAA reported that gas prices are likely to be volatile until crude production is back to normal levels. Motorists can expect these more expensive prices to stick around, but large spikes are likely to subside.

Midwest sees big increases

According to AAA, the nation’s top 10 largest weekly increases were as follow: Ohio, up 22 cents; Arizona, up 21 cents; Iowa, up 19 cents; Minnesota, up 18 cents; Georgia, up 18 cents; Michigan, up 17 cents; Wisconsin, up 16 cents; Nebraska, up 16 cents; Indiana, up 16 cents; and Maryland, up 15 cents.

The nation’s top 10 least expensive markets as of Feb. 22 were: Mississippi, $2.27; Louisiana, $2.31; Texas, $2.32; Arkansas, $2.35; Alabama, $2.35; Oklahoma, $2.36; Utah, $2.38; Missouri, $2.38 ppg; Tennessee, $2.40; and South Carolina, $2.42.

The most expensive were California at $3.54 a gallon followed by Hawaii ($3.35) and Washington ($2.98).

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